Hey, if you get featured on TSotomayor's channel, you may gain a whole lotta fans


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YouTube's rules have been strict lately about monitoring "offensive" content.
I was confused when I heard about the whole outrage about the Shea products as well because it's normal for a company to desire to expand their market but I read some posts by some AAs who were explaining it further and I can see where they are coming from (although it may not have warranted that big of a reaction).
The main reasons why they were angry was because it was a betrayal of sorts. I know this is weird but the best analogy I can think of is that Kanye song about when Black men achieve success, they'll abandon the Black girl who was holding it down & instead "upgrade" by getting a white girl. Prior to Shea, there weren't many businesses that used certain formulas that would work on "black hair" since most businesses tended to try to appeal to the mainstream/standard (and America is also majority white). Shea Moisture hair products got its start as a "black hair" company (and many AA women helped catapult its success
because of the fact that it was providing something in the market which other brands neglected to do[catering to hair types that aren't "typical white hair"]), the largest consumers of Shea are black women (companies should know their demographic and its their responsibility not to anger them), the advertisements showcasing a lack of kinky hair in addition to pulling Shea out of the ethnic section made AA women feel like Shea was slowly changing its brand after using Black women's support to get a kick start (which probably felt like a slap in the face to them),etc.
The one point that they made which made me lean more towards their side is that they said it wasn't only about the Ads being inclusive to other 'races' but rather that the inclusivity was going to be accompanied by changes that would ultimately harm women with kinky hair.
The claim made was that Shea Moisture was going to change the formulas in some of their products (some even claimed that they've already started doing it) in order to make a new formula that could work on non-kinky hair (
generally, this means: white/Asian/"mixed"/middle eastern/etc. women's hair) since there is more money to be made with a non-kinky haired demographic.
In short, AA women with kinky hair didn't want the formulas of their products to be replaced because they already feel like the hair product industries neglect their hair types and they felt threatened by all these changes Shea (who they felt was trying to switch up on them) were making.