The intention is to overwhelm people with a deluge of lies and distortions that they no longer know what to believe. In turn, the entire process becomes dubious and ripe for manipulation; if the fake news peddlers win, they got rid of Farmaajo the cheater, but if Farmaajo wins, he obviously cheated. It is similar to how Trump manufactured the "stolen election" narrative months in advance to cast doubt on Biden's victory.
This entire debacle exposes how fundamentally bankrupt the opposition is. Beyond increasingly trite claims of "Farmaajo bad", they are essentially empty suits with nothing to offer but fake news and divisive qabil politics.