How come all the great ancient leaders had blonde/red hair?

Latino / Hispanic has become the euphemism to refer to them. Kinda of cringe though, since it is so Eurocentric (referring to Spain and Italy).
An Argentine of Italian & German heritage would not want to share the same classification with a Mestizo from Brazil just because they share the same continent lmao.
 
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They look very similar and these both come from south america.
 
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