Was on Facebook and saw an ad that I would like to share. However, I would like to add some context first.
Background info:
Premier Bank, one of Somalia's largest banking providers and the only Mastercard provider in the nation has been utilising social media heavily for its advertising campaign. Somalis both inside and outside the nation, such as myself have been targeted by these ads.
What is controversial is who is on these ads.
Judgement:
The advertisement does not even have a Somali Arab let alone an actual ethnic Somali on its advertisements. Instead, it is using a Khaleeji woman in order to advertise a vital consumer product to the Somali community.
This is shown in other adverts....
Here is the link for more adverts...
https://www.facebook.com/pg/premierbankso/photos/?ref=page_internal
Background info:
Premier Bank, one of Somalia's largest banking providers and the only Mastercard provider in the nation has been utilising social media heavily for its advertising campaign. Somalis both inside and outside the nation, such as myself have been targeted by these ads.
What is controversial is who is on these ads.
Judgement:
The advertisement does not even have a Somali Arab let alone an actual ethnic Somali on its advertisements. Instead, it is using a Khaleeji woman in order to advertise a vital consumer product to the Somali community.
This is shown in other adverts....
Here is the link for more adverts...
https://www.facebook.com/pg/premierbankso/photos/?ref=page_internal