Vegeta - an original condiment which is a mixture primarily of
salt with flavour enhancers,
spices and various
vegetables. It was developed in 1959 by
Bosnian Croat scientist
Zlata Bartl and her team, and is sold worldwide. It is produced by Podravka,
[25] and two Vegeta licensees from Austria and Hungary.
There have been around 50 instances of other companies attempting to reproduce the product. Vegeta was conceived in 1958 in Podravka's laboratories and professor
Paul Ivanic was head of the team that developed it.
[25]
The product was first sold in
Yugoslavia in 1959 as "Vegeta 40".
[25] In 1967 Vegeta was first exported to Hungary and the
USSR[25] and is now sold in around 40 countries worldwide.
[25] There is also a "no MSG added" version for those avoiding
monosodium glutamate.
[26]