Somalis also invest substantially more in their businesses than local traders. According to Rory Liederman from the University of the Western Cape, Somali start-up capital for a spaza shop (small grocery) in South Africa range between R30,000-R40,000 ($2,500-$3,330), whereas the average South African spaza starts operations with less than R5,000 ($415).
Somalis are also known for their value offerings and services. They often provide credit to their customers, without overextending the debtors’ column. Deals are made without contracts or unnecessary paperwork. They often sell certain stock keeping units (SKUs) at a loss and make successful use of the lost-leader strategy to create traffic and maximize turnover.