https://www.reuters.com/article/us-...ex-driven-marketing-says-armani-idUSKBN20F238
Some of the article:
“I think it’s time for me to say what I think. Women keep getting raped by designers, by us,” Armani, 85, told reporters on the sidelines of the show for the line aimed at younger customers.
“If a lady walks on the street and sees an ad with a woman with her boobs and arse in plain sight and she wants to be like that too, that’s a way of raping her,” Armani said. “You can rape a woman in many ways, either by throwing her in the basement or by suggesting that she dresses in a certain way.”
Armani, known for his sober, elegant outfits, founded his label in 1975 and has built it into a global brand.
“In my show there are short skirts, long skirts, ample and tight trousers. I have given maximum freedom to women who can use all possibilities if they are sensible,” he said.
“I’m sick of hearing the word ‘trend’. We need to try to work for today’s woman. There shouldn’t be trends,” he said.
In his Fall/Winter 2020 Emporio Armani show the designer stayed loyal to his simple and neutral looks, keeping silhouettes loose and straight lined with a new emphasis on recycled materials.
Some of the article:
“I think it’s time for me to say what I think. Women keep getting raped by designers, by us,” Armani, 85, told reporters on the sidelines of the show for the line aimed at younger customers.
“If a lady walks on the street and sees an ad with a woman with her boobs and arse in plain sight and she wants to be like that too, that’s a way of raping her,” Armani said. “You can rape a woman in many ways, either by throwing her in the basement or by suggesting that she dresses in a certain way.”
Armani, known for his sober, elegant outfits, founded his label in 1975 and has built it into a global brand.
“In my show there are short skirts, long skirts, ample and tight trousers. I have given maximum freedom to women who can use all possibilities if they are sensible,” he said.
“I’m sick of hearing the word ‘trend’. We need to try to work for today’s woman. There shouldn’t be trends,” he said.
In his Fall/Winter 2020 Emporio Armani show the designer stayed loyal to his simple and neutral looks, keeping silhouettes loose and straight lined with a new emphasis on recycled materials.
