This darkskin is attractive agenda is so forced and cringe, its like those people who want to normalise attraction towards obese women. Lightskin women are universally known to be more beautiful than darkskin women as it shows more feminity, softness etc where as darkskin men are more attractive to women as it shows more masculinity, virlity, dominance etc.
Its true of all cultures not just the west, so trying to pin down people who glorify lightskin women as being warped into a western style of beauty standard is untrue.