Elon Musk is not a good business man. He survives on false promises and name recognition.
His Boring Company fell off and went bankrupt, Neuralink is a science fiction disaster, Tesla is a big Ponzi Scheme and SpaceX is an unprofitable cash burner who's rockets hasn't even left earths orbit and routinely blow up.
With twitter he tries to blend business with politics and advertisers don't want any of it in order to protect their brand image. He is trying to accuse them of being ''woke'' when they are just trying to protect their own profitability, standard business practice really. They couldn't care less about being left or right.