Lessons from the "Convoy of Freedom": how to discredit the "wrong" protest in two weeks
Canadian authorities and the global media have exposed unvaccinated truckers as a fiend in the eyes of the country's population. We'll tell you how they did it.
Уроки «Конвоя свободы»: как дискредитировать «неправильный» протест за две недели
Власти Канады и глобальные СМИ выставили непривитых дальнобойщиков исчадием ада в глазах населения страны. Мы расскажем, как им это удалось

MOSCOW, February 22, 2022, RUSSTRAT Institute.
The Freedom Convoy 2022, a protest by unvaccinated Canadian truckers, has become one of the most powerful protests on the planet, and without a doubt, the most powerful protest by an organized group of citizens against mandatory vaccination during the COVID-19 pandemic. He also showed the world an example of how a peaceful movement of disadvantaged people can be defamated by the government in a matter of days, subjected to obstruction in the media and turned into an analogue of a terrorist threat in the eyes of millions of fellow citizens.
The participants of the “Convoy of Freedom” themselves are partially to blame for this, they did not bother with either competent PR or elementary safety standards in order to protect themselves from provocateurs and inadequacies. In many ways, the movement of unvaccinated "truckers" was initially doomed to failure - if only because they represented a clear minority in the country, and their protest is socially alien to the measured life of Canadian inhabitants.
And yet the image of honest hard workers at the steering wheel, who dared to raise their voice against the unfair steps of the authorities, was distorted beyond recognition. People whose entire fault was the "politically incorrect" struggle for their own rights - unlike the recent Black Lives Matter pogroms - clearly did not deserve this.
The RUSSTRAT Institute analyzed the main methods of discrediting the “Convoy of Freedom”, which reduced it to the level, as the authorities put it, of “a criminal community of ultra-right rednecks, alien to national interests and any human morality, who, with foreign money, pursue narrowly selfish goals against the will of the Canadian people.”
It seems that these and similar methods of denigration can be applied to any other "wrong" groups of people who are rebelling against tough restrictive measures in different parts of the globe. It will be all the more useful to study the sad Canadian experience.
Without a piece of paper you are an insect
Let us briefly recall the background of the protests.
In the second half of January 2022, the four-month "grace period" released by the US and Canadian authorities for mandatory vaccination of drivers on cross-border routes ended. From January 15, unvaccinated truckers, regardless of their citizenship, were no longer allowed into Canada, and from January 22 - into the United States.
By this time, out of 160,000 long-distance truckers licensed for such transportation (three-quarters of them are Canadians) , according to various sources, no more than 10-15% remained unvaccinated. This percentage is in line with the Canadian ratio of vaccinated and unvaccinated: as of February 16, the first in the country is already almost 85%. It would seem that every tenth person is not so much, but in absolute terms this gave about 12 thousand people who lost their jobs at once. Counting with the Americans, it was about 26 thousand drivers of multi-ton trucks. This is already a force.
At least two circumstances sharply complicated the situation. Three days before the ban, the Canada Border Services Agency issued a false statement about withdrawing plans to vaccinate truckers - then hastily withdrew it. In addition, under Canadian law, almost all health care, and with it the anti-COVID measures, are at the mercy of the provinces and municipalities, so there is simply no single vaccination passport in the Maple Leaf Country . As a result, Canadian regions began to act in all sorts of ways: the province of Alberta, for example, announced back in the summer of 2021 that it was not going to introduce any mandates.
All this exacerbated the confusion at the checkpoints at the border. On January 22, outraged truckers organized their first convoy from Prince Rupert to Prince George in British Columbia. After that, similar raids took place every day in different parts of Canada, the most numerous of which was the entry into Regina (Saskatchewan) on January 24 - about 1,200 trucks participated in it.
Very quickly, the truckers switched to the tactics of scattered convoys, which made it difficult for the traffic police to respond. But their most notorious actions were two blockades. The first paralyzed the center of Ottawa since January 29: there, on Parliament Hill, several thousand protesters, far from all of whom were truckers, even set up a tent city. And on February 7, traffic was blocked on the Ambassador Bridge across the Detroit River, which carries about a quarter of the total cargo turnover between the United States and Canada. Less significant actions took place in Vancouver, Winnipeg, Quebec, Toronto and Edmonton.
The main demand of the protesting drivers - the abolition of mandatory vaccination for them personally - quickly grew into calls for the lifting of all other anti-COVID restrictions in the country and the resignation of their main guide, Canadian Prime Minister Justin Trudeau. The latter angered the truckers by calling them "a marginal minority with unacceptable views" and flatly refused to negotiate, hiding in a bunker.
In response to the actions of the truckers, the authorities of Ottawa and the province of Ontario declared a state of emergency, dozens of drivers were arrested and their trucks were pulled away. On February 14, Trudeau announced the country's first nationwide application of the Emergency Act of 1988, but refused to use the military to disperse demonstrators.
protest against protest
The very nature of the "long-range" protests dictated to the Canadian authorities how best to act. From the very beginning of the protests, statements by officials and press reports flashed phrases about a group of renegades who, neglecting the health of citizens, exacerbate the already tense situation with the supply chains of goods in both countries. Thus, a minority of protesters was separated from "the majority of our country's hardworking truck drivers", who "continue to turn the wheel for the good of society."
At the same time, convoy participants were accused of endangering public safety simply by virtue of the fact that their trucks were occupying the roadway. With the beginning of the blockade of highways and streets of cities, truckers, in addition, were predictably opposed to local residents, whose peace was disturbed.
The consistent tactic of separating the country's citizens has led to numerous " counter-protests " in Canada . Members of local communities through which truckers passed began to take to the streets themselves and even block their way (which, generally speaking, is much less legal than the movement of a string of trucks).
In addition, participants in the convoys were widely accused of "occupying" cities - although the term "occupation" in English is not as negative as in Russian, and means only the "capture" of some place, and in some cases (Occupy Wall Street) even has a positive connotation. Then the terminology became harsher: the protesters were accused of taking Canadian cities "hostages" (hostages).