Throughout the 20th century we had changes almost every decade. Changes in fashion, in music, in aesthetics, hairstyles, style of comedy, television shows and movies. It sort of felt like someone was directing society from the top down, dictating a big shift every 10 years to something new. If I show you a photo or play you a song from the 20th century, youβd probably be able to guess the decade. It was that clean of a break.
The new music market is actually shrinking. All the growth in the market is coming from old songs. The current list of most downloaded tracks on iTunes is filled with the names of bands from the last century. People are overwhelmed. They are going back to the media monoculture of the 20th century. Gen Z are in the lead with 50% of this generation feeling nostalgic for types of media, followed by 47% of millennials.
The new music market is actually shrinking. All the growth in the market is coming from old songs. The current list of most downloaded tracks on iTunes is filled with the names of bands from the last century. People are overwhelmed. They are going back to the media monoculture of the 20th century. Gen Z are in the lead with 50% of this generation feeling nostalgic for types of media, followed by 47% of millennials.