How Somali trainer Mo Fit is fighting obesity in Mogadishu

I like what he’s doing but what did he have to shorten his name for? I can understand qurbo joog doing it, but is this Somalia based man trying to market himself to anyone other than Somalis..
It's his brand name ,his supplements are called like that .

His name is Mohammed Abdi literally the most generic name. Brand names need to be unique & recognizable.
 

Basra

LOVE is a product of Doqoniimo mixed with lust
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is he Abgaal?






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It's his brand name ,his supplements are called like that .

His name is Mohammed Abdi literally the most generic name. Brand names need to be unique & recognizable.
I understand that he chose that name for his products. It's unique only if you compare it to the other supplements on the market. Calling it Mo makes it digestible to a wider consumer base.
 

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